Mobile Phone Factoid
There are more mobile phones in the United States than televisions and personal computers combined.
Benefits of Mobile Marketing
Mobile Campaigns are easy to create and message delivery to recipients can be done in a matter of seconds.
The number of mobile phone subscribers is growing at a phenomenal rate. More than 70% of the population carries their phone with them at all times.
Research shows that mobile marketing receives a response rate of 20-70% depending on the campaign and audience. Traditional direct mailing for instance receives a 1% response rate.
The cost for mobile marketing is very affordable. The amount of money saved includes that which you would pay for printing, mailing, office staff, etc.
The interactive nature of mobile marketing makes it one of the most engaging mediums available. A great example is American Idol and their use of mobile marketing to engage fans with voting.
People are given the option to opt-in to a mobile marketing campaign. By opting-in these potential customers are not only showing interest in your current promotion, you now have a database of potential customers for future promotions.