Improve Your Website Traffic with Kalamazoo SEO
Search Engine Optimization
Our goal is to lead you down a path of success. We have the experience with Kalamazoo SEO to work with you to find out what your website is doing well, and where it needs help. We start with an initial call to find out your SEO needs and if we are a good fit for your Kalamazoo web development needs.
We offer a Holistic approach to SEO with monthly services. This includes a guided SEO journey while addressing the 4 pillars of SEO to improve your website's organic SEO over time. This allows for incremental improvements in your SEO which will ensure your website continues to generate more traffic for months and years to come!
What Are the 4 Pillars of SEO
Technical SEO
The first pillar we focus on is the technical aspects of your website. These are hidden parts of your website that the search engine uses. Search engine spiders crawl your website, and we need to make sure that your website communicates correctly. Other aspects to technical SEO include security, speed and mobile friendliness.
On-Site SEO
The third pillar is optimization of on-site SEO. Some examples of items targeted for improvement include page titles, meta descriptions for each page, H1 - H6 tags, Alt text on images, internal links and structured data. You may have heard of some of these terms and they may sound overwhelming, but that is where we can help improve and optimize your on-site SEO.
Content and User Experience
The second pillar is content which includes images, text, videos, PDFs and more. Content should be relevant, recent, unique, well written and contain keyword phrases to provide gain exposure on search results. In addition to great content, a user friendly look and feel as well as navigation help to create an engaging user experience.
Off-Site SEO
The fourth pillar is off-site SEO. This part of SEO is about your website's trust and authority throughout the internet. In addition to technical SEO, content and on-site SEO, you need to have other websites and links pointing to your website to show that your business is credible and trustworthy. Three types of sources for off-site links include other websites, local search profiles and social media.
We Offer a Customized Plan to Fit Your Kalamazoo SEO Needs
Website Analysis
We will start with an audit of your current website to see what is working and what needs improvement.
SEO Plan of Action
Once we see behind the scenes of your website and how it is performing, we come up with a plan and goals.
Goal Monitoring
Once we have set our goals, let's make sure we are achieving them with a monthly call and status update.