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Captivating the Web

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Mobility Plus

Our Approach

We started by researching competitors and what they are doing on the web to attract customers. Industry practices are a great place to start.

Mobility Plus' well established logo is prominent on service vehicles, and therefore was placed prominently in the left upper corner of the website, where visitors expect to see it. Mobility Plus has a red, white and blue logo, although they did not necessarily want to make the site extremely bold, but instead make the logo stand out with more muted colors in the background.

High quality photos are important especially on the home page to appeal to potential customers and draw them into the site. We chose photos of happy clients in the target age range of Mobility Plus' customer base. A modern slider was included on the home page to incorporate a clean and simple design.

In order to showcase the products of the Mobility Plus business, the layout was chosen to display multiple photos in a gallery style on the home page, product page and individual product pages. Product descriptions were added to educate the visitor and prompt a call to action which leads to the contact page. The ultimate goal is for the site visitor to complete a contact form. Multiple opportunities are given on each page for the site visitor to get more information by clicking and filling out the contact form.

Content, headings, and photos were set up according to Search Engine Optimization standards in order to build and improve organic search ratings. This is done in the background and is not apparent to the website visitor, but a well constructed website is important for search engine visibility.

Mobility Plus Website
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The Result

Mobility Plus now has a website with a modern simple design. The website prominently displays their well established logo, it also showcases their products, explains their services, and builds trust. Establishing this website has set up their business to appeal to potential customers and facilitate connections with those customers.

Contact Us

Happy Kalamazoo and Portage Web Design Clients

  • 5
    Captivating the Web was just what we needed. We were a small business trying to get established on the web and Tanya helped us navigate through that all while making sure we understood the process in simple terms. She was very knowledgeable and flexible with our crazy schedules. Our finished product was done on time and it is beautiful!  mobilityplusmi.com
    Mobility Plus
    Emily Gates
    Mobility Plus
  • 5
    Tanya does great work! She was able to take my ideas and convert into a beautiful website for my company. Well done!  qltybookkeeping.com    
    Quality Bookkeeping LLC
    John Steenhoven
    Quality Bookkeeping, LLC
  • 5
    Tanya, Has created an incredible website for our business! She maintains our website, so that it is relevant to what our clients and customers are looking for in services. Tanya is also knowledgeable about SEOs and in getting a webpage to the front page. She is a rare find and we have used her services for several years! coreythompsontutoring.com
    Thompson Tutoring
    Dawn Thompson
    Thompson Tutoring

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Captivating the Web

Portage, Michigan 49024
(269) 598-2466
tanya@captivatingtheweb.com

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