Our Website Development Process

Checklist Captivating the Web

1. Checklist

First we make sure that we have everything we need to begin the project. This includes your domain and hosting details if necessary as well as your creative brief and all the website requirements.

Sitemap Captivating the Web

2. Sitemap

Next we organize all the information for the website into a hierarchical and meaningful structure to make it easy for users to find what they need and easy for website owners to publish their story.

Prototype Captivating the web

3. Prototype

Then we produce a prototype or "proof of concept" to see how the website might work in the browser and to see how users might interact with it. Once this is finalized, then we design an interface for the website.

Coding Captivating the Web

4. Coding

The next phase is where we spin up our magical wizard tools and turn your beautiful prototype and interface into a fully working website. It's all very technical here so we won't bore you with the details, needless to say we spend a lot of time indoors during this process.

Launch Captivating the Web

5. Launch

Next we put your new website through our pre-flight check and then launch it into cyber space so that the rest of the world can visit in on computers, tablets and smartphones. Phew!

Captivating the Web Process

6. Optimize

After launch, best practices are to optimize. We want search engines to see your website clearly and receive the right signals. By implementing the 4 Pillars of SEO, we help you to maximize your website investment.


Read More About SEO Services

Kalamazoo and Portage Web Design serving clients in Michigan and across the globe.

Your website is a window to online business opportunities. We work with you to understand your business and create a new website according to your business goals and objectives. Your online presence should represent the authentic purpose of your business and focus on the unique values you offer to your customers and clients. Your website will be built with Search Engine Optimization and social media marketing features, but we don’t stop there. In order to optimize your online presence, we work with you to develop a customized digital marketing plan to attract new customers and keep them engaged in order to maintain those relationships. Social media digital marketing can include social media links and a blog to keep your website up to date with new content that appeals to your clients and customers.